Misc Baseball News

Little League® Officially Kicks Off Its #GWG50 Celebration

GWG50 Story

As the calendar turns to a new year for communities all around the world, the official kickoff of the Little League® Girls with Game® 50 (#GWG50) Celebration is underway as we join together to honor the incredible Girls with Game who have changed our game and look to inspire the next generation to step up to the plate.

Here is an inside look at some of what is in store for the #GWG50 Celebration in 2024:

Breaking Down the #GWG50 Logo

Developed by Ologie, the same agency that created the newly branded Little League brand identity and logo, which launched in 2020, the #GWG50 logo is designed to represent the weight and power behind this celebration — the significance of fifty years of girls participating, thriving, and achieving in youth sports. It signifies the boldness it takes to compete, the sharpness needed to excel, and the flexibility needed to succeed in a team setting. The distinct shape of the logo can also act as a container to house our more energetic brand elements. It has the presence to stand alone, and the flexibility to work well and pair with any logo. Throughout the year, the logo will also be expanded in a variety of ways, including alternating color schemes and graphical elements within the logo. In addition to the logo, the campaign is focused around four primary colors that represent the Girls with Game and sets it apart from other entities within the Little League organization –  Little League Blue, Girls with Game Purple, Softball Orange, and Trophy Gold.

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An Inside Look at the Content Coming in 2024

Over the next 12 months, Little League will venture through a series of content franchises to honor, inspire, and recognize Girls with Game at every level of the program. Some of those include:

  • Speaking Up: A Girls with Game Conversation Series – Featuring a number of special guests, this conversation series will touch on all areas of the celebration, from acknowledging the past and celebrating the present to looking ahead to the future of the program.
  • Beyond the Diamond: 50 Years of Little League Softball – This five-episode documentary-style video series is set to showcase the many pioneers of the Little League Softball program, detailing the exciting 50-year history of the program to show how we got to where we are today.
  • #GWGPepTalks – Inspired by the #LLPepTalks series that ran through the pandemic, the #GWGPepTalks will bring short video messages from key alumni and role models throughout the program to…

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