By Bella Tehrani
Special Contributor
Being a student-athlete at the University of Notre Dame has been one of the biggest honors of my life. It’s hard to put into words what it feels like to represent the school that has given me so much both on and off the court. Every practice, every game, every jersey I put on has been a reminder that I’m part of something bigger than myself.
What makes this even more meaningful is that Under Armour has been with me on that journey the entire way. From the socks I slip on before practice to the jerseys I wear under the lights, UA has been part of my everyday life as an athlete. Knowing that they share the same passion for Notre Dame that I do made it feel even more special when I found out I was selected for their summer internship program. Out of 46,000 applicants, only 47 of us were chosen. When I was selected, I knew I was about to step into something that could change my life.
When I arrived in Baltimore, nothing could have prepared me for what the Under Armour headquarters were like. Surreal is the only word that fits. Imagine walking into a campus with a full football field overlooking the water, a basketball court, a track, an incredible gym, and facilities that make you feel like you’re living in the middle of a sports dream. Every day felt like stepping into the future of sport. Under Armour is truly a place built not just for business, but for athletes to push boundaries and thrive.
In my role, I was part of Product Line Management (PLM) for footwear, which meant living at the intersection of creativity, business, and sport. PLM is all about collaboration, I worked with design, marketing, supply chain, innovation, and sustainability to bring athlete-focused products to life.
I researched and built in-depth profiles for UA’s biggest athletes—Justin Jefferson, Juan Soto, Bryce Harper, Bobby Witt Jr., Kelsey Plum, and Jordan Thompson. These profiles shaped product positioning and marketing strategies, and I even got to design athlete-driven concepts, two of which were approved for Season 2027 launch. To think something I worked on might one day make it into the hands of athletes still feels surreal.
Through this role, I was able to travel to Florida for Justin Jefferson’s Flight Camp, spent time at Future 60, and even worked WNBA All-Star Weekend in Indianapolis. I had the opportunity to support Kelsey…