The Brewers still have business to attend to here in 2024, as they won the National League Central. They naturally still have aspirations of continuing to win through October and nabbing a World Series title. But the offseason is going to start in a few weeks regardless of what happens in the playoffs and plans have to be made. Owner Mark Attanasio was asked about some of the questions facing the club with Curt Hogg of the Milwaukee Journal Sentinel reporting on his responses. Most notably, Attanasio didn’t offer much insight on the club’s planned payroll for next year while downplaying the chances of the club re-signing shortstop Willy Adames.
On the payroll side of things, Attanasio didn’t really tip his hand. While the club’s strong performance this year has led to increased ticket revenue and strong TV ratings, the owner suggested that it may end up a wash with the club receiving less revenue sharing.
“We have a budget every year,” Attanasio said. “Revenue isn’t just ticket revenue; it (includes) beverage and sponsorships, all of which are strong. (There’s) also revenue sharing, which we’ve talked about a lot. The way that the revenue sharing model works, everybody puts their money in the pot and then it gets recalibrated. The more money you make on a comparative basis, the less revenue sharing you get.”
Attanasio also went on to highlight that the club will face some uncertainty in terms of their TV revenues. “We’ve got local media – some would say challenges, but I would say opportunities – with the challenges at Diamond (Sports Group) and Bally’s. If you look to the medium term and not just the short term, I look at that as opportunities because of the ability to control our digital rights, which are very valuable. And that may occasion a step back next year.” Per Hogg, Attanasio clarified that “a step back” meant less TV revenue coming in, not necessarily less money going out to the player payroll.
Diamond has been in a limbo state for quite some time now. Reports emerged in the 2022-23 offseason that the company, which owns Bally Sports networks, was in a bad financial position. The company filed for bankruptcy just before the 2023 season kicked off but has since tried to stay afloat. It’s not yet clear if their efforts to continue operating will ultimately be successful.
Though the company has continued to put together broadcasts for some clubs, their total portfolio has shifted. They dropped their…
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