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Minor League Baseball Honors 2024 Golden Bobblehead Award Winners

Midwest League

October 9, 2024 – Midwest League (MWL) News Release

Minor League Baseball (MiLB) announced today the winners of the 2024 Golden Bobblehead Awards for top promotional activities and events in six categories.

BEST PROMOTION OR EVENT – Great Lakes Loons, True Crime Night

The Loons’ True Crime Night took storytelling and fan engagement to new levels in 2024, as from the moment the fans passed through the gates, they were immersed in a classic mystery at the ballpark.

From the beginning, the Loons set the stage with an air of intrigue as days before the event, a noir-style teaser trailer dropped, hinting at the mystery to come. Fans were hooked, sharing theories and speculating online as the ongoing narrative helped build excitement leading up to the game. By the time they arrived, fans were ready to be a part of the story.

Once inside the gates, fans became immersed in the experience as “Missing” posters of the Rall E. Camel, an old team mascot that hadn’t been seen in years, adorned the walls and QR codes scattered throughout the stadium led to cryptic video clues, and the whispers of a mystery heightened the sense of suspense. Every detail, every corner of the stadium, played a role in unfolding the narrative. The atmosphere was charged with anticipation as fans became the detectives, trying to piece together the clues.

The storytelling didn’t stop with just videos or posters. It extended onto the field, where mascot Lou E. Loon, alongside a local police officer, took on the role of detective, searching for Rall E. Camel. Between innings, video segments played out like episodes of a mystery series, each one revealing new information and bringing fans closer to solving the case.

Outside the stadium, the storytelling extended to a high-octane chase scene filmed at a local airport, blending cinematic quality with live-action drama inside the ballpark. Fans weren’t just spectators, they were active participants in unraveling the mystery. A voting component gave them a direct role in deciding the outcome, adding to the immersion. The stadium transformed into a noir thriller, where the lines between fiction and reality blurred, making every fan feel like they were part of something bigger.

Not only was the immersive experience a tremendous draw for the Loons on a Thursday night, but the story reignited interest in the Rall E. Camel mascot, creating a frenzy in the merchandise store for old Rall E. Camel merchandise that had sat in the Loons’ team store for years.

The…

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